TONE OF MESSAGE DELIVERED

Text Box: Approach
	Messages:  key points developed by XYZ Corp. in support of XYZ Corp.'s philosophy
	Total:  the number of stories mentioning each product
	With Message:  the number of stories containing at least one of XYZ Corp.'s messages
	Without Message:  the number of stories with no message performance
	Messages are monitored separately for positive, neutral and negative mentions; the number of stories and impressions by message do not equal the total number of stories and impressions
Text Box: Messages Communicated
1.	XYZ Corp. is a progressive and viable luxury carmaker
2.	XYZ Corp. is becoming a global Company
3.	XYZ Corp. offers sophisticated technological innovation
4.	XYZ Corp. delivers a superior ownership experience
5. XYZ Corp. products meet consumer needs

 

 

 

S t o r i e s

Message 1

Message 2

Message 3

Message 4

Message 5

 

 

with

w/o

 

 

 

 

 

Product

Total

Msg.

Msg.

Stories

Impressions

Stories

Impressions

Stories

Impressions

Stories

Impressions

Stories

Impressions

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Product A

16

16

--

16

7,879,300

3

711,800

12

5,036,600

7

3,256,800

16

7,879,300

YTD

154

142

12

134

150,303,100

19

4,074,900

126

149,013,700

41

17,760,700

126

156,547,600

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Positive

15

15

--

16

7,879,300

3

711,800

12

5,036,600

7

3,256,800

16

7,879,300

Neutral

1

1

--

--

--

--

--

--

--

--

--

--

--

Negative

--

--

--

--

--

--

--

--

--

--

--

--

--

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Product B

10

10

--

9

6,280,300

--

--

5

1,104,600

3

950,700

10

7,160,300

YTD

107

92

15

88

48,445,700

10

1,248,800

56

29,062,100

36

7,800,000

83

48,018,300

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Positive

8

8

--

8

577,500

--

--

4

224,600

2

70,700

9

6,280,300

Neutral

2

2

--

1

5,702,800

--

--

1

880,000

1

880,000

1

880,000

Negative

--

--

--

--

--

--

--

--

--

--

--

--

--

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

PERFORMANCE OF KEY MESSAGES

 

 

Key Messages

 

1. Ultrasound

2. CT (computed tomography)

3. MRI (magnetic resonance imaging)

4. X-ray

5. Nuclear Medicine

6. PACS (picture archiving communication systems)

7. #### is a leading provider of technology for the acquisition and management of diagnostic imaging information. #### continually invested $3.2 billion in research and development this year

8. #### is a solutions-oriented company focused on addressing individual customer needs

9. #### markets, sells and services a full line of diagnostic imaging systems, including CT, MRI, nuclear medicine, ultrasound, general and vascular X-ray. #### also offers asset management services to maximize equipment utilization and productivity

 

Product Category/

 

No. of

Column

 

 

Value as

Messages Used:

Publication

Date

Stories

Inches

Circulation

Impressions

Advertising

1

2

3

4

5

6

7

8

9

 


A - ULTRASOUND

 

 

 

 

 

 

 

 

 

Diagnostic Imaging Trade Journals

 

5

63

118,482

355,500

$ 4,654

5

--

--

--

--

--

2

4

--

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Diagnostic Imaging Scan

NA

1

3

700

2,100

$ 71

X

 

 

 

 

 

 

X

 

Medical Imaging

11/01

1

9

22,000

66,000

$ 898

X

 

 

 

 

 

X

X

 

Medical Imaging

1/01

1

7

22,000

66,000

$ 699

X

 

 

 

 

 

 

X

 

M E E N Imaging Technology News

9/15/01

1

30

36,891

110,700

$ 2,036

X

 

 

 

 

 

 

 

 

M E E N Imaging Technology News

10/15/01

1

14

36,891

110,700

$ 950

X

 

 

 

 

 

X

X

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



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