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S t o r i e s |
Message 1 |
Message 2 |
Message 3 |
Message 4 |
Message 5 |
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with |
w/o |
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Product |
Total |
Msg. |
Msg. |
Stories |
Impressions |
Stories |
Impressions |
Stories |
Impressions |
Stories |
Impressions |
Stories |
Impressions |
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Product A |
16 |
16 |
-- |
16 |
7,879,300 |
3 |
711,800 |
12 |
5,036,600 |
7 |
3,256,800 |
16 |
7,879,300 |
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YTD |
154 |
142 |
12 |
134 |
150,303,100 |
19 |
4,074,900 |
126 |
149,013,700 |
41 |
17,760,700 |
126 |
156,547,600 |
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Positive |
15 |
15 |
-- |
16 |
7,879,300 |
3 |
711,800 |
12 |
5,036,600 |
7 |
3,256,800 |
16 |
7,879,300 |
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Neutral |
1 |
1 |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
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Negative |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
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Product B |
10 |
10 |
-- |
9 |
6,280,300 |
-- |
-- |
5 |
1,104,600 |
3 |
950,700 |
10 |
7,160,300 |
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YTD |
107 |
92 |
15 |
88 |
48,445,700 |
10 |
1,248,800 |
56 |
29,062,100 |
36 |
7,800,000 |
83 |
48,018,300 |
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Positive |
8 |
8 |
-- |
8 |
577,500 |
-- |
-- |
4 |
224,600 |
2 |
70,700 |
9 |
6,280,300 |
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Neutral |
2 |
2 |
-- |
1 |
5,702,800 |
-- |
-- |
1 |
880,000 |
1 |
880,000 |
1 |
880,000 |
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Negative |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
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PERFORMANCE OF KEY MESSAGES