TONE OF MESSAGE DELIVERED

Text Box: Approach
þ	Messages:  key points developed by XYZ Corp. in support of XYZ Corp.'s philosophy
þ	Total:  the number of stories mentioning each product
þ	With Message:  the number of stories containing at least one of XYZ Corp.'s messages
þ	Without Message:  the number of stories with no message performance
þ	Messages are monitored separately for positive, neutral and negative mentions; the number of stories and impressions by message do not equal the total number of stories and impressions
Text Box: Messages Communicated
1.	XYZ Corp. is a progressive and viable luxury carmaker
2.	XYZ Corp. is becoming a global Company
3.	XYZ Corp. offers sophisticated technological innovation
4.	XYZ Corp. delivers a superior ownership experience
5. XYZ Corp. products meet consumer needs

 

 

 

S t o r i e s

Message 1

Message 2

Message 3

Message 4

Message 5

 

 

with

w/o

 

 

 

 

 

Product

Total

Msg.

Msg.

Stories

Impressions

Stories

Impressions

Stories

Impressions

Stories

Impressions

Stories

Impressions

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Product A

16

16

--

16

7,879,300

3

711,800

12

5,036,600

7

3,256,800

16

7,879,300

YTD

154

142

12

134

150,303,100

19

4,074,900

126

149,013,700

41

17,760,700

126

156,547,600

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Positive

15

15

--

16

7,879,300

3

711,800

12

5,036,600

7

3,256,800

16

7,879,300

Neutral

1

1

--

--

--

--

--

--

--

--

--

--

--

Negative

--

--

--

--

--

--

--

--

--

--

--

--

--

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Product B

10

10

--

9

6,280,300

--

--

5

1,104,600

3

950,700

10

7,160,300

YTD

107

92

15

88

48,445,700

10

1,248,800

56

29,062,100

36

7,800,000

83

48,018,300

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Positive

8

8

--

8

577,500

--

--

4

224,600

2

70,700

9

6,280,300

Neutral

2

2

--

1

5,702,800

--

--

1

880,000

1

880,000

1

880,000

Negative

--

--

--

--

--

--

--

--

--

--

--

--

--

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

PERFORMANCE OF KEY MESSAGES