

|
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S t o r i e s |
Message 1 |
Message 2 |
Message 3 |
Message 4 |
Message 5 |
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with |
w/o |
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|
Product |
Total |
Msg. |
Msg. |
Stories |
Impressions |
Stories |
Impressions |
Stories |
Impressions |
Stories |
Impressions |
Stories |
Impressions |
|
|
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|
Product A |
16 |
16 |
-- |
16 |
7,879,300 |
3 |
711,800 |
12 |
5,036,600 |
7 |
3,256,800 |
16 |
7,879,300 |
|
YTD |
154 |
142 |
12 |
134 |
150,303,100 |
19 |
4,074,900 |
126 |
149,013,700 |
41 |
17,760,700 |
126 |
156,547,600 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Positive |
15 |
15 |
-- |
16 |
7,879,300 |
3 |
711,800 |
12 |
5,036,600 |
7 |
3,256,800 |
16 |
7,879,300 |
|
Neutral |
1 |
1 |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
|
Negative |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
|
|
|
|
|
|
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|
|
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|
|
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|
Product B |
10 |
10 |
-- |
9 |
6,280,300 |
-- |
-- |
5 |
1,104,600 |
3 |
950,700 |
10 |
7,160,300 |
|
YTD |
107 |
92 |
15 |
88 |
48,445,700 |
10 |
1,248,800 |
56 |
29,062,100 |
36 |
7,800,000 |
83 |
48,018,300 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Positive |
8 |
8 |
-- |
8 |
577,500 |
-- |
-- |
4 |
224,600 |
2 |
70,700 |
9 |
6,280,300 |
|
Neutral |
2 |
2 |
-- |
1 |
5,702,800 |
-- |
-- |
1 |
880,000 |
1 |
880,000 |
1 |
880,000 |
|
Negative |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
-- |
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PERFORMANCE OF KEY MESSAGES
Key
Messages
1. Ultrasound
2.
CT (computed tomography)
3.
MRI (magnetic resonance imaging)
4.
X-ray
5.
Nuclear Medicine
6.
PACS (picture archiving communication systems)
7.
#### is a leading provider of technology for the acquisition and
management of diagnostic imaging information.
#### continually invested $3.2 billion in research and development this
year
8.
#### is a solutions-oriented company focused on addressing individual
customer needs
9.
#### markets, sells and services a full line of diagnostic imaging
systems, including CT, MRI, nuclear medicine, ultrasound, general and vascular
X-ray. #### also offers asset
management services to maximize equipment utilization and productivity
|
Product
Category/ |
|
No.
of |
Column |
|
|
Value
as |
Messages
Used: |
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|
Publication |
Date |
Stories |
Inches |
Circulation |
Impressions |
Advertising |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
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|
|
|
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|
Diagnostic Imaging Trade Journals |
|
5 |
63 |
118,482 |
355,500 |
$ 4,654 |
5 |
-- |
-- |
-- |
-- |
-- |
2 |
4 |
-- |
|
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|
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|
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|
|
|
|
|
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|
|
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|
Diagnostic Imaging Scan |
NA |
1 |
3 |
700 |
2,100 |
$ 71 |
X |
|
|
|
|
|
|
X |
|
|
Medical Imaging |
11/01 |
1 |
9 |
22,000 |
66,000 |
$ 898 |
X |
|
|
|
|
|
X |
X |
|
|
Medical Imaging |
1/01 |
1 |
7 |
22,000 |
66,000 |
$ 699 |
X |
|
|
|
|
|
|
X |
|
|
M E E N Imaging Technology News |
9/15/01 |
1 |
30 |
36,891 |
110,700 |
$ 2,036 |
X |
|
|
|
|
|
|
|
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|
M E E N Imaging Technology News |
10/15/01 |
1 |
14 |
36,891 |
110,700 |
$ 950 |
X |
|
|
|
|
|
X |
X |
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