The News Analysis Institute

818 LIBERTY AVENUE

PITTSBURGH, PA 15222

Phone: (412) 471-9411

FAX: (412) 471-9417

 

 

 

Statistical Analysis of the News Generated by

 

ABC COMPANY

 

Fourth Quarter 2001

 

 

A LOCAL/REGIONAL COVERAGE

 


Type of Media

Stories/Spots

Column Inches

Time
(in Min.)

Reader/Audience Impressions*

Value as Advertising

 

 

 

 

 

 

Daily Newspapers

58

1,195

--

29,554,900

$ 148,906

Cumulative

257

3,042

--

192,492,700

$ 837,404

Weekly Newspapers

4

86

--

470,200

$ 2,768

Cumulative

29

385

--

3,080,500

$ 10,290

Consumer Magazines

--

--

--

--

$ --

Cumulative

5

84

--

1,352,000

$ 9,283

Business Publications

3

13

--

240,000

$ 988

Cumulative

20

104

--

1,558,200

$ 8,669

Trade Journals

5

103

--

410,400

$ 3,088

Cumulative

10

116

--

645,900

$ 3,777

Television

70

--

59:55

9,014,200

$ 164,529

Cumulative

281

--

312:23

54,265,200

$ 1,301,490

Radio

5

--

6:04

381,800

$ 2,842

Cumulative

19

--

15:47

1,011,800

$ 11,720

Web Sites

1

--

--

NA

$ NA

Cumulative

70

--

--

100,000

$ NA

TOTALS

146

1,397

65:59

40,071,500

$ 323,121

CUMULATIVE

691

3,731

328:10

254,506,300

$ 2,182,633

 

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