The News Analysis Institute
818 LIBERTY AVENUE
PITTSBURGH, PA 15222
Phone: (412) 471-9411
FAX: (412) 471-9417
Statistical Analysis of the News
Generated by
ABC COMPANY
Fourth Quarter 2001
A – LOCAL/REGIONAL COVERAGE
|
|
Stories/Spots |
Column Inches |
Time |
Reader/Audience Impressions* |
Value as Advertising |
|
|
|
|
|
|
|
|
Daily Newspapers |
58 |
1,195 |
-- |
29,554,900 |
$ 148,906 |
|
Cumulative |
257 |
3,042 |
-- |
192,492,700 |
$
837,404 |
|
Weekly Newspapers |
4 |
86 |
-- |
470,200 |
$ 2,768 |
|
Cumulative |
29 |
385 |
-- |
3,080,500 |
$
10,290 |
|
Consumer Magazines |
-- |
-- |
-- |
-- |
$ -- |
|
Cumulative |
5 |
84 |
-- |
1,352,000 |
$
9,283 |
|
Business Publications |
3 |
13 |
-- |
240,000 |
$ 988 |
|
Cumulative |
20 |
104 |
-- |
1,558,200 |
$
8,669 |
|
Trade Journals |
5 |
103 |
-- |
410,400 |
$ 3,088 |
|
Cumulative |
10 |
116 |
-- |
645,900 |
$
3,777 |
|
Television |
70 |
-- |
59:55 |
9,014,200 |
$ 164,529 |
|
Cumulative |
281 |
-- |
312:23 |
54,265,200 |
$ 1,301,490 |
|
Radio |
5 |
-- |
6:04 |
381,800 |
$ 2,842 |
|
Cumulative |
19 |
-- |
15:47 |
1,011,800 |
$
11,720 |
|
Web Sites |
1 |
-- |
-- |
NA |
$ NA |
|
Cumulative |
70 |
-- |
-- |
100,000 |
$ NA |
|
TOTALS |
146 |
1,397 |
65:59 |
40,071,500 |
$ 323,121 |
|
CUMULATIVE |
691 |
3,731 |
328:10 |
254,506,300 |
$ 2,182,633 |
