Quality Point Rating

The News Analysis Institute
818 LIBERTY AVENUE
PITTSBURGH, PA 15222
(412) 471-9411

Brand:           1-2-3 Inc.

Agency:           You & Me Agency

Campaign Cost:           $903,000

Highlights

Fiscal Year 2000-2001 (July 2000-June 2001):
    1,479 Stories
    571 MM Impressions
    “Good” 71.5 Rating
    CPM - $ 1.58

First Quarter (July-September 2000):
     201 Stories
     149 MM Impressions
     “Good” 76.4 Rating
     CPM - $ 1.51

Second Quarter (October-December 2000):
     204 Stories
     150 MM Impressions
     “Good” 78.9 Rating
     CPM - $ 1.50

Third Quarter (January-March 2001):
     868 Stories
     121 MM Impressions
     “Good” 65.6 Rating
     CPM - $ 1.86

Fourth Quarter (April-June 2001):
     206 Stories
     150 MM Impressions
     “Excellent” 84.4 Rating
     CPM - $ 1.50