The News Analysis Institute
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PITTSBURGH, PA  15222
(412) 471-9411





Brand:           1-2-3 Inc.

Agency:           You & Me Agency

Campaign Cost:           $903,000

 

 

Highlights

 

Fiscal Year 2000-2001 (July 2000-June 2001):
    1,479 Stories
    571
MM Impressions
    “Good” 71.5 Rating
    CPM - $ 1.58

First Quarter (July-September 2000):
     201 Stories
     149 MM Impressions
     “Good” 76.4 Rating
     CPM - $ 1.51

Second Quarter (October-December 2000):
     204 Stories
     150 MM Impressions
     “Good” 78.9 Rating
     CPM - $ 1.50

Third Quarter (January-March 2001):
     868 Stories
     121 MM Impressions
     “Good” 65.6 Rating
     CPM - $ 1.86

Fourth Quarter (April-June 2001):
     206 Stories
     150 MM Impressions
     “Excellent” 84.4 Rating
     CPM - $ 1.50



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